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Julianne Hough has partnered with Wrigley’s gum to update their traditional jingles for Doublemint, Juicy Fruit and Big Red. She was on hand Tuesday at the Nokia Theatre in New York City for a special private concert that was attended by 164 lucky fans.

The 20 year old professional dancer from Provo, Utah recently debuted a country western album. Julianne sang several of her new songs for the NYC crowd. She also posed for photos during the event. Other celebrities participating in the project are R&B and Pop singers Chris Brown and Ne-Yo.

Check out the photos below.


Photos: WENN