David Beckham was on hand in San Francisco’s Union Square Wednesday to launch his latest ad campaign for Armani. A giant billboard was unveiled across from Macy’s to the delight of throngs of screaming women.

33-year-old Beckham was named the face and body of Armani underwear late last year, with the first ad campaign launching just in time for Christmas.

The racy ads leave very little to the imagination as Becks, affectionately nicknamed “Goldenballs” by wife Victoria Beckham, reveals more than just his washboard abs.

I don’t recall an ad campaign this sexy since Marky Mark Wahlberg’s Calvin Klein underwear ads in the 90s. Now if you’ll excuse me I need to wipe the drool from my keyboard.

Photos from David Beckham’s Armani ad campaign plus video of his June 10th appearance on Jimmy Kimmel Live below.

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