Hayden Panettiere is Candie's New 'It Girl' (Photos)

Hayden Panettiere is Candie’s New ‘It Girl’ (Photos)

Posted on: June 7th, 2008 by: Missy

Hayden Panettiere, the popular teenage actress from the hit show Heroes, has signed on to be fashion brand Candie’s newest spokeswoman. Panettiere’s debut album on Disney’s Hollywood Records will be backed by Candie’s and is slated for 2009 release.

We won’t have to wait that long to hear her music because Candie’s will be promoting her first single, Wake Up Call, which will be released digitally on August 5th. Candie’s is planning a multi-million dollar ad for cable and network TV, a print campaign and a music video that will kick off later this summer.

The mega fashion brand is no stranger to pop music and has previously backed many singers including Fergie, Hilary Duff, Destiny’s Child, Ashlee Simpson, Ashanti, Ciara and the Dixie Chicks.

Dari Marder, Chief marketing officer for Iconix Brand Group, parent company of Candie’s said:

When we look for our talent, we always look for the ‘it girl’ in pop culture. We really feel our customer connects with music…it’s a great formula.”

Candie’s has always been known for their creative approach to advertising, so it should be interesting to see how Hayden is portrayed. The ads will hit just in time for back to school so your kids should be begging for the latest and greatest from Candie’s.

We can’t wait until the new ads hit. Until then, check out the photos below.